![]() Summarize your projected revenue and expenses: The pricing strategy section needs to demonstrate how your business will be profitable. How will your service offerings address the needs of customers, for example, what is your unique selling proposition?How will you provide your services? Will you offer your services online, through your home business, or at a business location? ![]() What is your target market-who will buy your services? ![]() The business overview or mission should describe how you intend to achieve your vision. How do you plan to grow the business and to what degree? For example, will you hire employees, open up branch outlets, or take the business public?Do you eventually plan to sell the business for profit or to provide money for your retirement? What do you see this business becoming in x years? This section should articulate your hopes and dreams for the business.
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